Latest They are both giants of the action sports community, and for years they have cross-promoted their brands. Instead, both have established themselves as lifestyle brands -- in particular, a lifestyle that's action-packed, adventurous, fearless, and usually pretty extreme. Co-Branding: Benefits, Strategies and Examples May 24, 2016 GoPro and Red Bull Form Exclusive Global Partnership. As part of the agreement, Red Bull will receive equity in GoPro and GoPro will become Red Bull's exclusive provider of point-of-view imaging technology for Red Bull's media … This works amazingly for both companies! Why GoPro And Red Bull Should Not Merge - SportTechie Whilst Red Bull takes over shares of GoPro, the producer of action camcorders will become the exclusive partner for point-of-view cameras. "Red Bull's global scale and execution is something to be admired. In May, Red Bull and GoPro signed an exclusive multiyear, global partnership deal that spanned content production, distribution, cross promotion, and product innovation. Introducing Red Bull and GoPro’s exciting collaboration Red Bull = Energy drinks that give you the boost you need to get going. While GoPro and Red Bull have collaborated on many events and projects together, perhaps the biggest collaboration stunt they've done was "Stratos," in which Felix Baumgartner jumped from a space pod more than 24 miles above Earth's surface with a GoPro strapped to his person. Partnership Red Bull, GoPro Partnership Centers Around Content By Chris Tribbey published May 24, 2016. In a multi-year, global partnership, GoPro (NASDAQ:GPRO) and Red Bull today announced that they will produce, distribute, cross-promote, and innovate their products. Type any country, city, state... OUR LOCATIONS Join the team. And not only have these partnerships prompted the start of new product lines, but they've helped these companies increase influence, share resources, acquire new audiences, break into new markets and many more.
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